Ebook Free , by Connie Malamed

Ebook Free , by Connie Malamed

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, by Connie Malamed

Ebook Free , by Connie Malamed

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Product details

File Size: 99227 KB

Print Length: 240 pages

Publisher: Rockport Publishers (June 1, 2009)

Publication Date: June 1, 2009

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B003NUSBUU

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Amazon Best Sellers Rank:

#30,394 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I read a lot of books of design and visual communication. Often, they prove either overly academic and textual without enough actual visual examples or they end up being just a yearbook of pretty designs.Connie Malamed's Visual Language for Designers is a remarkable and well-researched book that not only lays out the principles and techniques of how designers communicate with graphics, but includes hundreds of excellent examples from a wide variety of international designers. And refreshingly, there is not a single negative example: Bucking the current trend of writers pontificating about what NOT to do (and often showing BADLY designed examples), all of the included graphics are successful examples of the specific design principles discussed.The book functions on many levels--from beautiful coffee table book to scientific study to design textbook. As such, it should appeal to numerous audiences. The only caution I would give is to those looking for a step by step "how to be a graphic designer" reference. This isn't it. Connie does address basic (and advanced) design principles, but does so through scientific and cognitive lenses. Therefore, when discussing "eye gaze," she doesn't stop at simply saying that one should generally have the eyes of a photo subject look inward on a page. She goes further, referencing "neuropsychological" and "neurophysiological" theories, and then through multiple visual examples shows how to employ this principle to very different ends. Though very accessible and readable, it is still a sophisticated book for a sophisticated audience.Just as with any form of art, it can often be a mystery as to just why a graphic design succeeds or fails. Connie breaks down much of the mystery to show that there is actually a visual language and there are concrete techniques used by designers to communicate effectively--even though I am sure she would agree that designers are not always conscious of their use of this language.After an introduction of how we process visual information, Connie divides the book into 6 principles:* Organize for Perception* Direct the Eyes* Reduce Realism* Make the Abstract Concrete* Clarify Complexity* Charge it UpEach section examines the science of the principle, then discusses how to apply it in practice through various techniques. And on every page the reader is given multiple relevant examples--each one getting its own straightforward description.If you're a graphic designer or the kind of person interested in visual communications or one of those people with the suite of Edward Tufte books on their desk, you need to add Visual Language for Designers to your collection.

This is the best book on meaningful design that I have ever encountered. It's well-written, clear, and packed with a wide variety of examples of thoughtful and powerful design.Graphic designers have the power to make sense of information in ways that transcends language, and Malamed shows them how to do it right.Malamed's approach to the subject is uniquely holistic. She successfully guides readers through fundamental design principles, deep research into cognition, and further research into human emotion. I've never encountered a book that even attempts to juggle all of these important concepts.What's particularly new and useful is the attention given to emotional design. Many information designers scoff at design flourishes as being distracting or unnecessary "fluff" or "junk." Malamed teaches designers to recognize the power of artistry in making designs more eye-catching, more memorable, and more emotionally resonant. There's no need to eschew beauty when it can be a powerful teaching tool.As we continue to be inundated by data and information, I can only hope that more designers pick up and read this excellent book. At the very least, it's full of beautiful pictures!

This is one of the best books around on applying (perceptual/cognitive/research) psychological principals to graphics and visualizations. This book really stands out for three reasons, it's concise (but not overly brief) discussion of relevant psychology (memory/cognition/perception) plus the incredible examples for graphic designers and the set of references. The closest competitors are books by Few Now You See It: Simple Visualization Techniques for Quantitative Analysis (which covers similar psych issues but is horribly wordy) or Information Dashboard Design: The Effective Visual Communication of Data (which reads well but focuses more on clean scientific graphs) or the famous books by Tufte . Relative to other books, this one has a great deal more information on how to integrate art with information. After the book you will see graphics and think about how a designer could have done a better job in guiding the reader's eye to the intended information in a poster or how to design a better handout showing a process like how part of the body works or how to put together a complicated device. The graphics in the book REALLY stand out and support the authors writing. As a researcher I hate to see people state "facts" or "hypotheses" about how people think without providing supporting evidence. This book has a very respectable set of references. So, rather than pontificating about the "right" way to do graphics there are references to relevant (experimental psych) articles.Basically, this book is the complete package. It could be a great coffee table book or on a shelf in a scientific library.

First, this book is gorgeous. Your eyes will feast on the many, full-color, high-quality images from designers all over the world. But more important, the examples are organized into principles that will help you create graphics that help people understand what you are saying and remember your message as well. I go back to this book regularly and always learn something new.

Useful

Great book. Connie is an expert on the subject!

GREAT

I bought this as an assigned book for a class. Found it on here for a great price. It is still a useful reference for me occasionally.

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